Customer retention is a trap!
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An open letter to Customer Centric organizations.
If you say you're Customer Centric, then ⤵️
- Do: design products and services so that people don't want to leave
- Don't: design products and services so that people cannot leave even if they want to...
Customer Retention is a trap! Customer Delight is a blast!
Enjoy your day!
PS: Leadsticks is my new leadership zine and your new issue is out now. Read the digital edition here. Subscribe here. Join the print edition waitlist here.